Prism

Prism is where a hunch becomes evidence. You start with a question you can't answer on gut alone, explore it, put it in front of real people, and read what comes back — surveys, one-on-one interviews, and the analysis that turns responses into something you can act on.

It runs one loop:

1. 1
   Ask

   Turn a question into a study. Build the survey yourself, draft it with AI, or explore the idea first on the canvas and shape the study from there.

2. 2
   Field

   Put it in front of people — a share link, your own audience, or a recruited panel. Add interviews when you want depth, not just numbers.

3. 3
   Read

   See the results as they arrive: charts per question, themes with the exact quotes behind them, segments, and a report you can hand to someone.

4. 4
   Keep

   Save a finding so your team remembers it, or set the study to repeat and watch the number move over time. What you learn feeds the next question.

Where to start

The rest of the loop:

• Interviews — sit down with people one-on-one, guided by an AI interviewer, and let the conversation shape your survey.
• Reaching people — share links, your own audience, screeners, quotas, and weighting.
• Reading the results — themes, segments, cuts, reports, tags, and saving what you learn.

The canvas

Prism also has an infinite canvas for the earliest part of the work — before you know exactly what to ask. Drop in an idea, branch it along any axis you name, and watch related directions fan out so you can see the whole space before committing to one corner of it. Any point in that space can become a study. The canvas is optional: if you already know your question, skip straight to a study.