Reading the results
Once responses come in, Prism turns them into something you can actually read and act on.
The numbers and the "why"
Every question gets a chart — a distribution for a scale, counts for a choice, a word view for open text. Alongside them, when you analyze the study, Prism reads the responses and pulls out themes: the patterns that show up across people. Each theme carries the real quotes behind it, so you're never asked to take a summary on faith.
You can analyze again as more responses arrive — Prism picks up the new answers and refines what it found, rather than starting over.
Cutting the data
Crosstabscompare groupsSplit any question by another — satisfaction by customer type, for instance — and see the groups side by side. Prism tells you when a difference is large enough to trust, and stays honest when a group is too small to say either way.
Segmentsdiscover groupsAsk Prism to find the natural groupings hidden in the answers. It surfaces the segments that emerge, names them from what actually distinguishes them, and shows you how they differ.
Tags
Tag any response or interview — power user, churn risk, whatever's useful — then filter your results to just those. Tags are yours to invent; use them to mark the answers worth coming back to and to slice a study your own way.
The report
Turn a study into a shareable report: a written summary of the key findings and recommendations, above the charts that back them. It's print-ready, so you can hand it to someone who'll never open Prism.
You can also export the raw responses, a topline of every number, or a crosstab as a spreadsheet — and interview transcripts as a document — whenever you'd rather work with the data yourself.
Keeping what you learn
A finding is only worth something if it sticks.
- Save it to Ledger. Promote a theme and it becomes a belief your team remembers, with the quotes that support it and a link back to the study.
- Track it over time. Set a study to repeat on a schedule, and each round posts its score to a running trendline — brand sentiment, NPS, whatever you're watching — so you see the number move, not just a one-off snapshot.
- Ask the next question. Every analysis suggests what to explore next, and you can draft the follow-up study from it in a click.