Run your first study
A study is a set of questions you put in front of people. Here's the whole loop, start to finish.
- Create a study
On the Studies page, start a new study and give it a title. It opens as a draft — nothing is live until you say so, so you can build and rearrange freely.
- Add your questions
Add questions one at a time. Prism has the full kit — a rating scale, multiple choice, a ranking, an open-text box, and more specialized formats when you need them. Keep it short: the best studies take a respondent a minute or two.
Not sure where to start? Describe what you want to learn and let Prism draft the questions for you, then edit anything before it goes out.
- Preview it
Walk through the study exactly as a respondent will see it. This is the fastest way to catch a confusing question or a missing option before anyone answers.
- Open it for responses
When it's ready, open the study. Prism gives you a share link — anyone with it can answer, anonymously, no account needed. Send it wherever your people are.
- Watch the answers arrive
Responses show up as people finish. You can see how many opened the study, how many started, and how many completed it — so you know whether your link is landing.
- Read what they said
Once you have answers, analyze the study. Prism reads every response and pulls out the themes — the patterns that show up across people — each backed by the actual quotes. You'll also see a chart for every question, so the numbers and the "why" sit side by side.
What's next
- Want depth, not just counts? Add interviews to the same study.
- Ready to reach a bigger or more specific audience? See reaching people.
- Digging into what came back? Reading the results covers segments, cuts, reports, and saving what you learn.