Prism and Qualtrics
Prism or Qualtrics?
Qualtrics runs research programs at enterprise scale. Prism lets the team with the idea shape it, ask people about it and read the answers, all in the same workspace.
Concept test, snack line v2
Survey · 41 questions · Panel order pending
The brief goes to the research team, who build the survey and order the sample.
Results come back as a crosstab export and a deck.
The concepts tested are the three from the kickoff meeting.
Which apple snack for the car?
- Versions branched on the canvas24 cards
- Card turned into a studyCup-holder tube
- Answers from your customer list212
- Parents vs. everyone elseSignificant
The study links back to the card it started from
Where the two part ways.
- 1
Prism starts with the idea
Your team branches an idea along directions it names, looks up cited desk research on any card, and pins the versions worth testing. A study can start from any card and links back to it.
- 2
The team with the question runs it
Prism drafts the study from the idea or from interviews you've done, and Zero reads the results with you, so a product or marketing team can run a study without waiting on a research queue.
- 3
Surveys and interviews share one study
AI interviews, imported transcripts and survey answers feed the same themes, and every theme opens onto the words behind it.
- 4
Follow-ups have fixed limits
Nobody gets a follow-up until five people have answered, each person gets at most two, and everyone is told before they start.
- 5
Results feed the next decision
A theme can go to Ledger as an observation, a tracker wave can post its score there, and the idea your team picks goes to Compass as a proposed change.
When Prism is the right choice
- You want to explore many versions of an idea before you test any.
- You have your own customers, list or community to ask.
- You want interviews and a survey on the same question, read together.
- You want the result kept next to the decision it informed.
Job by job
Before the survey
Qualtrics: The concepts arrive from a brief.
Prism: Your team branches the idea on a canvas, with cited desk research on any card.
Question set
Qualtrics: A survey toolkit built for research teams.
Prism: Scales, rankings, MaxDiff, Van Westendorp pricing, Kano, grids, screeners, quotas and display logic.
Asking why
Qualtrics: Adaptive follow-ups on open-text questions, plus interviews and focus groups.
Prism: Short follow-ups with set limits, AI interviews by link, and imported transcripts in the same study.
Reading results
Qualtrics: Statistical analysis, dashboards and search across studies.
Prism: Themes with the answers behind them, cuts with a significance test, and a PDF report.
A dry run first
Qualtrics: Synthetic respondents.
Prism: Synthetic panels drawn from US census and survey records, labeled and never counted as real responses.
Repeating it
Qualtrics: Ongoing programs with dashboards.
Prism: Trackers that run the same questions on a schedule and post each wave's score to Ledger.
Explore and test in Prism. Go to a panel in Qualtrics.
Prism narrows a wide idea down to the few versions your own customers respond to, and your research team takes the finalists to a Qualtrics panel.
- Run a quick study on your own list in Prism before you commission a panel.
- Export Prism responses as CSV and bring them into the analysis your research team already uses.
- Keep both results in Ledger, next to the decision they informed.
Questions
- Can I get the raw data out?
- Yes. Export the responses as CSV or JSON, download transcripts, and download the report as a PDF.
Try Prism with your domain.
Bring the idea before it's a brief.
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If you'd like help with the first changes, talk to us.