Consumer goods and retail
We help consumer brands understand what people want and test new ideas with them before anything reaches a shelf.
Where AI can help a brand
Explore every version of an idea
Take a product idea and see it along the directions that matter, like audience, price or format, before choosing which to pursue.
Hear from the people you're making it for
Run studies by link, with follow-up questions that build on each answer, and see the themes with the responses behind them.
Know what a launch changed
Record each decision with what you expect it to move, and check it against the numbers once they come in.
Answer from your own product knowledge
Assistants for your teams and customers that answer from your own product information, in your own voice.
Research you can run yourself
This is the part a brand usually sends out and waits weeks for. It all lives in Prism, and your own team runs it.
Interviews led by an AI interviewer
A one-on-one conversation from a link, with no account or scheduling. It asks one question at a time and follows what the person actually says, then hands you the summary, the quotes and the full transcript.
Follow-ups inside a survey
A question can probe the answer it just got, so “it’s fine” turns into the reason behind it while the person is still there.
Best-worst scaling, built in
MaxDiff is a question type rather than a project, so you can find what people trade off against each other instead of what they all rate highly.
Themes with the quotes behind them
Prism reads every response and pulls out the patterns that show up across people, each carrying the real answers it came from.
Desk research before you ask anyone
A sourced pass over what's already known about the problem, so your questions start from the edge of it rather than the middle.
Tracking that can't be re-cut later
Repeat a study as a wave and what counts as the number is set before it fields, so a trend line means the same thing every time.
Three ways of working with us:
Inside your team
We join your team to find the work worth changing, build it with you, and prove it holds before it scales.
Alongside you
We work with your team a couple of times a week, hands-on with the technical problems and the strategic ones.
With our tools
Your whole team works in the tools we use on our own client work, in one shared workspace.
Want to hear from your customers sooner?
Start with a short conversation. We'll listen first, then tell you where we think AI could help, and where it won't.
Talk to us